Learning to serve your customers is an ongoing pursuit that takes perseverance and practice. What it means to serve your customer continues to change as technology, the economy and expectations change. Do you remember what it was like before the term “self-serve†was everywhere? When someone else bagged your groceries, pumped your gas and cashed your check. Well, it was a long time ago and a lot has happened to change our expectations. With the advent of voice mail, pagers, email and Blackberries, customers now expect on-time, on-demand answers. They want it…and they want it NOW!
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