Oct 19 2006
The long tail lives: Universal sells 250,000 out-of-print tracks
The long tail lives: Universal sells 250,000 out-of-print tracks
All hail the long tail—Universal has just announced the first results from its own experiment with making niche products available online, and it turns out that the strategy works. This is excellent news for groups like Fairport Convention and Eddie & the Hot Rods, but it’s also a win for consumer choice.The project began back in February, when Universal uploaded 3,000 tracks from out-of-print (and mostly European) recordings to online music stores across the continent. In the eight months since, Europeans have responded by snapping up more than 250,000 downloads of the new music…
