Nov 20 2006
Presentation tips from CNN’s Richard Quest
• It’s a performance. Like it or not, he said, if you are giving a speech or a presentation, you are performing. Of course, people like Richard are at an advantage compared to the rest of us, he admitted, since he does this for a living. Still, it is useful for all presenters to remember that they are, for that moment when they have the floor at least, performers.• You’ve got to grab ‘em by the grapes…
Richard was adamant, animated, and colorful about this tip. Forget the thank yous and small talk at the beginning, you can work that in later he said. At the start you immediately have to grab them and bring them in. Many people he said start their presentations off weakly, meekly. Open with a bang and remember to end your talk by tying the big finish back in with that dynamic opening.• Engage your audience. Ask questions, look them in the eye, get them involved.
• Slow down, you are in control. This is your show, your stage. Use your voice to emphasize certain crucial points. Don’t just rush through talking points, etc.
• Pay close attention to your audience. Have some empathy for your audience. If they are not getting it or if it becomes clear that you have prepared too much or the wrong material, then switch gears, cut it short, whatever the situation calls for. Good presenters can read the nonverbal cues and act accordingly.
• Tell stories, give plenty of examples. You don’t have to make 14 points. Make a single big point. Most people try to include too much information not too little.
