If you’re an aggressive, imaginative leader, you probably see countless opportunities to double, triple, or quadruple your business. But beware. Overambitious goals can be damaging to the business and your career, particularly if you pursue those goals without understanding their side effects.
You can’t set goals on the basis of your ambition or imagination without considering the real-world constraints of the business. If you aim for double-digit revenue growth, how will you fund it? What will happen to debt and cash flow? And do you have people with the right skills to accomplish it?
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