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Talent issues are not small issues. They are big ones because they cut across all aspects of an organization’s life. If you want to attract talent, it isn’t simply the compensation package. It is the culture that they find which will make it possible for them to fulfill their potential.
The keys? Freedom, Openness, Diversity and high levels of interpersonal interaction. The reality is that this is not just about how individual employees are managed. It is about the whole structure of the business is design to function. Peter Senge, author of The Fifth Discipline, makes the point that “structure influences behavior.” In other words, it is not enough to say you are free to create. You must create the structures that produce creative behavior. This is quite difficult in organizations where entrepreneurial practices have been weeded out in favor of top-down leadership. If you want talent to thrive in your business, you have to create a bottom-up environment of creative leadership. The truly talented ones, like those Christine Kane compares to Neil Young, will find that not only can they create, but the corporate stucture can actually be a benefit in extending the reach of their talent beyond what they might be possibly do on their own. Of course, it will only happen if you intend for it to do so, and you work to sustain an environment of freedom, openness and diversity.

